HORSEPOWER

HORSEPOWER

Converting a herd of Lime scooters into horses.

HORSEPOWER is a brand activation that combines Lime with Country Music Week.

Deliverables

Concept
Prototyping
Design
ACTIVATION
Content

People + PLace

Strategy + Design
‍Adam Kereliuk
‍
Location:
Kelowna, BC

With the Canadian Country Music Awards coming to Kelowna for the first time, we set out to bring a little more country to the streets. TMPO created and produced this activation between the CCMA's, Lime, and City of Kelowna.

Seamlessly blending mobility with the spirit of country music, HORSEPOWER lets fans take the country music lifestyle one step further — by exploring the city on modified Lime scooters fitted with custom horse heads.

The activation was designed to animate the city core while spreading the word about the CCMA and celebrating Canadian country music. Over 140 scooters will be deployed daily in downtown Kelowna — generating buzz, photo ops, and spontaneous moments of joy for both riders and passersby.

The activation will run in Kelowna only, for September 11-13th, 2025.

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