Strategy + Design:
Adam Kereliuk
Studio Photography:
Gabriel Cabrera
OTHER PHOTO + VIDEO:
Adam Kereliuk
Location:
KALEDAN, BC
Plot is a micro-winery in BC’s Okanagan Valley with no estate, no tasting room, and no permanent vineyard. But that’s precisely what makes it different.
Tasked with naming, branding, and pretty much everything except the winemaking, we became an actual partner in the business – directly involved in deeper sales and marketing over 5 years, not to mention many long days bottling and shipping orders.
The name “Plot” speaks to the grape sourcing. With no fixed vineyard other than a couple acres of the winemaker, grapes are sourced from a rotating list of partner growers — a common industry practice, but one most brands downplay. Plot proudly centers it.
The brand identity features 'digestive' – a wild, organic typeface that speaks perfectly to Plot's wild ferments. With further support from a 'cooper black' inspired logo, vintage type, warm photography, and an overall low-tech aesthetic, the brand mirrors the winemaking philosophy itself: guided, not forced.
Following that same 'by-hand' philosophy, an internal print design system was created to add a special touch to the wine club materials. Using archival folders in Plot's signature orange, large custom stamps, embossing, and individually signed prints, each club release aimed to deepen the connection to the members.
There was always a string of messages from members with praise and excitement for the materials, connecting the feedback loop we needed to justify the laborious process of creating each drop – not the mention the reel of the process which went viral with 160K views.
Targeting a younger, more adventurous wine drinker, the brand was built to thrive in the digital realm. Through storytelling and an ethos of curiosity, the brand captured attention online and on-shelf through it's signature retro-nostalgic tone.
Each label features a distinct land parcel icon to show where the grapes come from, and detailed blend information – prioritizing transparency and trust with aficionados, who we know read the back label.
Plot doesn’t just sell wine — it sells a feeling. One rooted in place, story, and slow, dreamy discovery.
