Strategy / Lead Design:
Adam Kereliuk
Company HQ:
Toronto
Stratly (formerly MiCharity) is a SaaS platform built to help nonprofits and fundraisers do more good with less friction. TMPO led the charge from renaming to full brand identity, illustration, web design and launch.
We aimed to soften the usual SaaS edges—ditching the cold, corporate feel for something warmer and more human. The result: a bold but flexible logo, soft vintage-inspired titles, and a brand system that blends clean vector illustrations with candid, modern photography. It’s a look and feel that reflects the heart of the people using it: generous, mission-driven, and hands-on.
Stratly’s new name, rebrand, and website mark the first step in a much larger journey. This foundational work was designed not just to reflect who they are today, but to position them for where they’re headed — with clarity, confidence, and credibility. As Stratly grows, the brand will continue to evolve, but its core identity now provides a strategic platform for expansion into new markets, new services, and new opportunities.
